I've been thinking a lot like this, and there are only three points I came up with for how DC can possibly make a comic book cinematic universe. There are two major things every great epic, from The Iliad to The Lord of the Rings has: a world with a history, and an event that causes everything in the story.
So what can DC do to have those two elements in their cinematic universe?
1. Legacy Characters
These are your characters like The Flash, who took over the mantle of The Flash from the previous character. This makes the DC universe have a history, makes superheroes interesting and developed, and gives people that wink that comic book movies are supposed to have.
2. The Justice Society of America
The predecessor to the Justice League ought to be older superheroes who aren't that well known, and have all but retired. Thus establishing something the DC universe has a vast supply of in comics: history. Having the older Green Lantern, Flash, and others retired by the time Superman arrives on the scene makes Superman's arrival the change that causes the Amazons and the Atlanteans to contact the world of men.
3. Black Canary
I kid you not, she is the key to all of this! Black Canary took over for her mother, the previous Black Canary. She trained with the JSA's Wildcat, becoming a skilled fighter. For a short while she actually did lead the Justice League. Black Canary is an interesting character because she is a skilled fighter despite having a minor superpower.
All that to say, I think the DC universe needs one more thing in order for it to be a viable franchise: fun. I had no fun watching Man of Steel. I actually liked it, but it wasn't what it should have been. A realistic and gritty superman will not work in the same world as Plastic Man.
However, after watching Guardians of the Galaxy (click here to see my review), I realized DC has no hope of competing if they don't start having fun with their movies.
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Frank Gamer runs the YouTube channel Frank Gamer. Check it out and subscribe today!
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